To say people are excited about this month’s total solar eclipse would be an understatement.

Hotels along the 70-mile wide and 3,000-mile-long swath where the solar eclipse will pass through are completely booked and have been for months.

Starting in Oregon and ending in South Carolina, cities across this cross-country belt expect a surge of historic traffic and, in some cases, a port-a-potty shortage.

“People who live in that shadow path, they will see day turn into night, they will see it get cooler, stars will come out, planets will come out, the birds will go silent,” Tariq Malik, managing editor at space.com said. “Cows on some farms will maybe think its time to go back into the barn – you know a lot of things happen both up in space and on the ground.”

Watch the full interview with Tariq Malik on Pix 11 News.

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It might still be early days for digital currency, but marketers are increasingly piggybacking on the rise of tender like bitcoin and applying those concepts to digital advertising. In a nutshell, they’re seeking a more transparent and efficient way of running online marketplaces.

Tech companies, publishers and media buyers have begun experimenting with marketplaces built on blockchain—a digital ledger that records transactions using encryption for security and accountability. And although it’s still uncertain whether blockchain is a game changer or a pipe dream, some say the system has the potential to create the kind of transparency that advertising desperately needs by cutting off bot traffic and protecting brands from unsavory content…

For the past six months, Purch and a dozen other publishers and advertisers have been testing a new blockchain-enabled advertising marketplace using technology created by Nasdaq, which is expected to launch in the fourth quarter of this year. A separate company, New York Interactive Advertising Exchange (NYIAX), will allow media buyers to purchase and sell future advertising inventory. Richard Bush, NYIAX’s chief product and technology officer, said the advertising industry, in some ways, missed a part of the automation revolution that Wall Street got right.

Read the full article by Marty Swant on AdWeek.

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