Purch Team Will Drive Insightful CES Coverage and Be Available for Interviews

Las Vegas, NV, January 5, 2018 – On the eve of the annual Consumer Electronic Show (CES), Purch, a digital content and commerce publisher with 25 sites across tech, small business and lifestyle, announced a new editor-in-chief taking the helm at Tom’s Hardware, one of the most influential brands in technology.

New Editor-in-Chief John Burek takes the lead role at Tom’s Hardware after more than a decade leading Computer Shopper at Ziff-Davis. “I am thrilled to join Purch and excited to grow the storied Tom’s Hardware brand. More than ever, tech enthusiasts crave independent product reviews and in-depth news coverage,” Burek said. “We’ll be doing the great work that Toms Hardware has been long known for, and branching out to new readers and topics.”

Joining Burek as the new Managing Editor of Tom’s Hardware at Purch is Matt Safford. Safford has spent the last decade as an editor and reporter covering technology and geek culture for Computer Shopper, Smithsonian, Popular Science and Consumer Reports.

“John and Matt bring decades of combined tech editorial expertise to Purch and I am confident Tom’s Hardware will thrive and grow its role as one of the most influential brands in technology publishing,” said Bill Gannon, Vice President of Content and Editor-in-Chief at Purch.

At CES, Burek and Safford are joining Mark Spoonauer, longtime editor-in-chief of sister sites Tom’s Guide and Laptop and dozens of editorial staffers from across Purch tech brands to provide deep and insightful coverage of everything consumers need to know about the industry coming out of the annual conference.

Site coverage can be found on Tom’s Guide and Tom’s Hardware. Both Spoonauer and Burek are available for interviews and commentary while at CES.

Press release available on PR Newswire.

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Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce and customer. By combining in-depth product reviews, comparisons, and services with industry leading publisher technology, Purch creates a seamless connection between intent-based buyers and sellers. The company generates more than $1billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Tom’s Hardware, Top Ten Reviews, ShopSavvy and Business.com. With more than 1,200 product categories, Purch is the #1source for buying advice for more than 100 million people each month.

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With publishers realizing that they can no longer be wholly dependent on ads for their revenue, Purch is getting more serious about selling proprietary technology to other publishers.

Purch — a commerce-focused publisher that owns tech and product review sites such as Tom’s Guide, Top Ten Reviews and Live Science — is profitable. It makes about $120 million a year in revenue, with about 20 percent coming from ad tech products that it licenses to 25 publisher clients, said Purch CRO Mike Kisseberth. Over the next year, the company plans to grow its number of publisher clients to roughly 40, and have its tech licensing operation account for about 25 percent of its overall revenue, he said.

Read the full article about Purch on Digiday.

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Purch’s tech editors are definitely on the nice list. They’ve been working hard all year long, reviewing products and bringing readers the latest updates on today’s most sought-after gadgets. And recently, they’ve created a slew of gift guides to make this shopping season a breeze for every tech enthusiast. But there is one thing they haven’t done…until now.

We asked the editors at Tom’s Guide and Laptop Mag to finally write down their own tech wishlists. Not surprisingly, some of them got pretty specific in describing the gadgets they’d like to get this holiday season. Santa, if you’re reading this: We hope you have Amazon Prime.

Avram Pilch, Editorial Director at Tom’s Guide & Laptop Mag

I would love to get a ThinkPad 25, because this 14-inch notebook takes everything that’s great about today’s productivity notebooks and combines it with elements of IBM / Lenovo’s storied past. The laptop features a classic 7-row keyboard with great feedback, a luxurious soft-touch palmrest and over 12 hours of battery life.

I particularly like the Thunderbolt 3 port, which would allow me to connect to an external GPU (eGPU) so I could run VR apps or play games at my desk. The integrated 4G modem would make it easy for me to stay connected when I cover trade shows like CES.

And parents shopping for their kids will and should get the Lego Boost robotics set. Everyone wants to teach their young children about STEM, but most STEM toys are either very expensive or very limited in scope. For just $159, hundreds less than some competitors, the Boost kit uses regular Legos to teach children about electronics and programming. It’s so flexible that it can build at least five different types of complex robot, and it’s so simple that children can learn to code before they’ve even learned how to read.

Mark Spoonauer, Editor-in-Chief at Tom’s Guide & Laptop Mag

After living with our review unit of the iPhone X for a month, I’m ready to buy one myself. The design is just right, as I get a big screen without the sheer girth of my current iPhone 7 Plus, which digs into my thigh when I walk. The OLED display is so immersive, I actually take time to binge watch on my commute home now versus working the whole time. Yeah, there’s a learning curve with the new gestures, but the combination of the great performance, sleek design and handy Face ID are compelling me to splurge.

Paul Wagenseil, Senior Editor at Tom’s Guide

I’m going to buy myself a Nintendo Switch.  My kids can use it if they’re nice.

Want to hear more from our tech editors? Follow them on Twitter: @mspoonauer, @geekinchief, @snd_wagenseil. And let us know what tech gifts you’re hoping to get this holiday season @Purch!

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