Leading Digital Marketplace Platform Now Has Unparalleled Ability to Guarantee Validity of Traffic to Marketers

NEW YORKOct. 17, 2017 /PRNewswire/ – With bot traffic and audience verification hot-button issues for advertisers and marketers, the digital publishing and marketplace platform Purch is rolling out new features across its 25 owned and operated (O&O) brands and partner sites to combat growing ad fraud threats. The move comes as Purch is already surpassing the independent verification of Integral Ad Science’s (IAS) global benchmark by a full 10 percentage points when compared to buys that are not using ad fraud prevention technology, highlighting the platform’s ability to consistently deliver authentic content to authentic audiences.

“While marketers and advertisers rely heavily on digital marketing to reach audiences quickly, at scale, they question who exactly is engaging with these campaigns and in what context. Purch is committed to pushing the boundaries of how we protect our sites, and those of our partners, by offering the best brand safety and audience verification possible,” said Greg Mason, CEO of Purch.

Purch recently rolled out a new Javascript-based bot detection system as an integrated part of RAMP, the company’s programmatic platform. The new bot detection system provides Purch and all of its publishing partners on RAMP with another tool to detect bots on their sites. As part of this rollout, Purch has built functionality into RAMP that prevents the serving of programmatic ads in real time to any traffic that is flagged as bots.

In addition, Purch’s capabilities include the following:

  1. All of Purch’s owned-and-operated sites have Shieldsquare, AI-driven bot detection and interception, integrated. This detection and prevention runs on every single page request. If a known bot is detected, it is automatically blocked. If the traffic is at all suspicious, the page is blocked until the user has filled out a CAPCHA to prove they are a human.
  2. Purch also runs Integral Ad Science across its O&O and partner sites, and then passes the Impression Score for each page request into the ad server. This allows Purch to actively target advertising campaigns away from anything IAS flags as non-human traffic.
  3. Lastly, the company has also integrated real-time malware blocking into RAMP, and is running it across all of its O&O and partner sites.

“There is no other header-bidding system that integrates these capabilities. Purch has the only technology in the industry that prevents the serving of ads in real time to any traffic that is flagged as bots,” said John Potter, Chief Technology Officer. “The result of all this work is that Purch has an unparalleled ability to guarantee our advertisers that our O&O and partner traffic is real, particularly compared to other companies that monetize traffic from sites that are not owned and operated.”

To learn more about Purch and its owned-and-operated sites, please visit www.purch.com.

Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce and customer. By combining in-depth product reviews, comparisons, and services with industry leading publisher technology, Purch creates a seamless connection between intent-based buyers and sellers. The company generates more than $1billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Top Ten Reviews, ShopSavvy and Business.com. With more than 1,200 product categories, Purch is the #1source for buying advice for more than 100 million people each month.

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Of the many proposed Trump administration policy changes, new tax reform changes would have the biggest impact on small and medium business (SMB) owners, according to a new survey released today by Business.com of SMB owners nationwide.

Tax reform would have a greater impact than changes to the Affordable Care Act (ACA), The North American Free Trade Agreement (NAFTA), or the Deferred Action for Childhood Arrivals (DACA), survey respondents said.

Tax reform was the number one concern for 52% of SMB owners, with 46% saying they are holding off on making any big decisions on their business while tax change uncertainty is the air. Changes to ACA are a major concern of 74% of respondents, with 33% of respondents ranking it first and 41% ranking it second.

Other key findings include:

  • 49% of respondents see tax bracket change as their biggest tax reform concern, while 30% were more concerned with changes to deductions.
  • More than 49% of SMB owners say the ACA has harmed their business, and 70% believe its repeal would have a positive impact on the bottom line.
  • SMB owners are less concerned with changes or a repeal to DACA and NAFTA.
    • Only 14% of respondents currently take advantage of the free trade tenets of NAFTA, and the majority of those respondents are in the manufacturing industry.
    • Only 8% of respondents say DACA has a strong impact on their budgeting, but 25% of respondents did say their customer base would be affected if DACA was repealed.

“Tax policies really impact the bottom line for SMBs, so these business owners are watching Washington closely to see how these reforms play out and what the timeline for implementation might be,” says Doug Llewellyn, President and COO of Purch, which owns and operates the Business.com brand. “Businesses always find uncertainty challenging to navigate, especially tax uncertainly. That’s why Business.com is giving SMBs up-to-date information and access to experts to help them navigate the uncharted tax landscape.”

The Business.com survey ran September 25-29, 2017, with nearly 700 Business.com members across a variety of industries from around the country responding. For more information on the survey, please visit https://www.business.com/articles/tax-reform-biggest-concern-to-smbs/

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Seismic shifts are underway in the digital advertising world. While some publishers cling to the ad-driven revenue model that has sustained the industry for generations, others are furiously working to branch out from this crumbling paradigm…

In a new article for Publishing Executive magazine, Purch CEO Greg Mason explains the perils that today’s publishers face and suggests ways that companies can evolve in order to succeed in the digital age — from reconsidering the pivot to platforms to taking control of data-rich tech. You can read Greg’s full article on Publishing Executive.

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‘Tis the season of the witch, but the reporters at Purch’s Live Science aren’t scared of a few old ladies on brooms. However, this savvy group is definitely terrified of a few things, like drug-resistant bacteria and — you guessed it — spiders.

Read more about our science journalists’ biggest real-world fears and then come say boo on Twitter. We’d love to hear all about the science-y stuff that keeps you up at night!

Superbugs, spiders and asteroids, oh my!

“Essentially, we’ve shown our cards to these superbugs, which aren’t true bugs (or even insects). As humans take more and more antibiotics meant to kill these “bugs” (aka bacteria), the pesky bacteria have built up defenses until they can survive and thrive an antibiotic attack. Every year in the U.S., at least 2 million people get infected with antibiotic-resistant bacteria; of those, at least 23,000 people die from these infections every year, the CDC says.

Spiders, well that’s purely emotional. The sight of spiders — from the teensy garden variety to the furry puppy-sized Goliath bird-eaters (yes, they’re real) — sends me leaping for cover.

And asteroids — I mean a huge rock smashed into Earth 66 million years ago to wipe out the dinosaurs, so couldn’t it happen again? There are more than 100 impact craters on our planet, according to NASA. But while “death by space rock” may sound like a cool way to go, nobody has been killed by such a cosmic shard in the last 1,000 years.” — Jeanna Bryner, Managing Editor

Spider showdown

“As a health reporter, I have a pretty high tolerance for gross and gory photos — things like parasites in eyeballs and mid-surgery snapshots don’t really bother me. But if I see a spider, I’ll be across the room with my feet up on a chair in seconds. I’ve been afraid of them for as long as I can remember. Unfortunately, my coworkers love reporting on spider-related news, and showing me the pictures, so this is an occupational hazard.” — Sara Miller, Staff Writer

Microbe mutiny

“What wakes me up at night is the thought of drug-resistant superbugs. We’ve come to depend so utterly on antibiotics to fight off infection, but overuse — in medicine and in raising the animals we eat — went and kicked the evolutionary arms race with bacteria into overdrive. Now, we have deadly microbes that can resist our routinely-used antibiotics AND our last-chance antibiotics — and we can’t develop new ones quickly enough to keep up.” — Mindy Weisberger, Senior Writer

Nuclear nightmare

“The headlines about North Korea’s nuclear capabilities are putting me on edge. In early September, the countries’ leaders claimed to have tested a hydrogen bomb that can be loaded onto an intercontinental ballistic missile. In response, the United Nations put strong sanctions on North Korea, which in turn spurred the country to say that these sanctions would only accelerate its nuclear ambitions.

It’s anyone’s guess what North Korea will do, but at least science can help us! Live Science has covered what might happen during a nuclear attack and also whether the U.S. could stop such a weapon. My favorite tidbit is this: don’t condition your hair or apply skin lotion after a nuclear attack. These gloopy products make it easier for nuclear fallout (radioactive dust) to stick to your person. Instead, if you can grab a shower, just shampoo and go on your way!” — Laura Geggel, Senior Writer

Want to share your biggest real-world fear on the Purch blog? (That’s brave!) Send your nightmares to Elizabeth Peterson on the corporate marketing team.

Follow Live Science on Facebook & Twitter to stay up to date on the latest science news.

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by Louis Ramirez, Deals Editor + Elizabeth Peterson, Social Media & Marketing Manager at Purch

If there’s one lesson that sticks with you this holiday shopping season, we hope it’s this one: Deal lover ≠ Scrooge. It’s possible to save a bunch of money on gifts for everyone on your list without being a total miser.

Don’t believe us? You don’t have to. Here to prove that penny-pinching is the thing to do, even during the season of giving, is Louis Ramirez, deals editor at Tom’s Guide and Laptop Mag.

We recently asked Louis for some money-saving tips heading into the shopping season, and he did not disappoint. He also dropped a few hints about spotting too-good-to-be-true deals and even convinced us to try our hand at haggling.

(Just here for the shopping tips? Scroll down for the best free advice you’re ever likely to receive.)

So Louis, you’re a deals editor. What’s that like?

So I vet and curate deals; I don’t post just any deal that I come across. I first verify that it’s indeed the lowest price out there, and I research the vendor to make sure it’s reputable and the store isn’t shady.

How do you gauge shadiness, exactly?

There are multiple ways to do this. I use Better Business Bureau, a site called Reseller Ratings and another site for Amazon products called Fakespot. Fakespot helps if, for example, you see a product on Amazon that has 3,000 perfect reviews, and you’re skeptical of that. You drop the Amazon link into the site and it will tell you if the reviews for it are real or fake.

Any other steps we should know about in the deal-finding process?

So first I look at the store, but then I look at the product itself. I always ask myself: Is this a product we’d recommend to our readers? Is it something those readers would want to buy? Have we reviewed it? And if we have reviewed it, how did we grade it? Were we excited about it? Did it receive an editor’s choice award? And then I ask: Would I personally buy this product?

Have you always been good at finding deals? What’s your earliest memory of bargain hunting?

It’s funny, but I actually hate shopping. However, I do like saving money. So before I buy anything I tend to rethink it five or ten (or twenty) times. Then, when I find a deal I like, I sit on it and wait…and wait some more, and then finally, I buy it. I hate buyer’s remorse.

Sorry — need a second to process the idea of hating to shop. Ok. Go on.

It’s really not that I don’t like buying new things; It’s just the process of buying that I don’t like, which is why I shop for everything online — it’s quicker and more convenient, and you don’t have to deal with long lines.

But I think my deal-hunting days really started sometime after college, with Comcast. At the time I was paying a ridiculous price, something like $150, for cable and Internet, so I decided to call Comcast up and cancel. When I threatened to cancel, I was shocked that the company came back at me with a better offer. To make a long story short, I got my bill down to $85 a month. That’s the moment I realized: This whole haggling thing works. It’s a great feeling to save money, and this was when I realized that I should never be paying retail for anything. That’s my motto now.

But aren’t there some things that you just have to pay the retail price for?

You should never pay retail, no matter what the product is! A good example is Apple. Most people think that with Apple, you have to pay retail, but that’s so not true. There are multiple stores that offer great Apple deals — it’s just almost never the Apple store. You have to look for those deals at Best Buy, Amazon or Walmart.

I almost can’t believe we’re talking about holiday shopping before Halloween, but alas, it’s already on peoples’ radar. When should people start deal hunting in earnest and what kinds of products are they most likely to find deals on this time of year?

So let’s start with Black Friday. You should think of Black Friday as a fire sale on everything. Tech and electronics are at the forefront of these sales, but really anything you want to buy, you should be buying between November and December. That’s when you’ll find the lowest prices on everything.

Some people like to buy things ahead of time. They’ll say, “It’s October 15, and I’m already done with my Christmas shopping!” While it’s great that they’re so organized, they’ll probably end up spending a bit more in October than they would in November and December.

Another important point to make is that Black Friday isn’t a day anymore; it’s a season. Now some holiday shopping sales begin before Halloween. That said: the best deals are reserved for the week of Black Friday.

You can also find good sales on Columbus Day on apparel, tech and electronics. You’ll also see really good travel deals that day. But again, unless you absolutely need whatever you’re buying right now, it’s better to wait until November to shop.

What about procrastinators (we all know a few of those) — can folks expect to get good online deals a week or two before Christmas? Or is it a lost cause at that point?

You can still find deals in December. You just don’t want to wait too long because you’ll be overcharged for shipping. But yes, you can find good deals the week before Christmas.

The best deals in December are usually on toys. And the amount of deals you’ll see really depends on how many people come out on Black Friday. If people don’t buy that much on Black Friday, and stores still have a lot of inventory on December 15, the stores will give products another round of discounts to try to move them out. Expect to see sales from Toys R Us, Best Buy and Amazon right before the holidays.

Ok, this has been fun, but it’s time to give the people what they want. What are your top tips for finding great deals this holiday shopping season?

  1. Don’t wait too long to buy things, especially if you’re buying online. Stuff happens (snowstorms, UPS gets really busy), and you run the risk of your gifts not arriving on time.
  2. If you’re not an Amazon Prime member, this is a good time to become one.
  3. Never pay shipping. This time of year, there will always be a period of time in when stores give away a free shipping code.
  4. If you know there are certain stores you’ll be shopping at during the holiday season, sign up for the newsletters. Don’t use your primary email address because you’ll be bombarded with offers. You should also follow your favorite stores or brands on social media. During the holidays they might offer exclusive coupons via Twitter or Facebook.
  5. Use price tracking sites like Camel Camel Camel, which will tell you if you’re getting a good deal on Amazon, or Honey, which will look for coupon codes for you before you check out online.
  6. Use Shop Savvy or another cash back program whenever you can. It’s free money and it adds up. Cash back credit cards are great to use this time of year, too.
  7. Make a list of what you want to buy, and try to stick to it. It’s the best way to save money.
  8. Another thing you can do is price match. Several stores — including Walmart, Best Buy and Target — price match each other and Amazon during the holiday season. It’s an excellent way to save money. You need to find the rules for each retailer, carry the circular with you or a screenshot of the webpage that shows the lower price, and then show it to the cashier at check out.
  9. Don’t be afraid to buy refurbished items during the holidays. That’s an easy way to save money as long as you know what you’re buying. The number one rule here is to know your seller. Buy it from a reputable retailer and find out the product warranty.
  10. Be nice! People can get mean and aggressive during the holidays, but the nicer you are to sales reps or anyone else you encounter while shopping, the better the chance that they’ll be nice to you in return.

Keep up with Louis’ latest deal discoveries by following Tom’s Guide and Laptop on Twitter & follow Purch on Twitter for more insights from our company leaders.

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