Business.com partners with BizEquity to give SMBs competitive advantage with big-business insights into market value.

(New York, July 19, 2017) Purch’s Business.com has launched the Business.com Report Card, powered by BizEquity, a small business valuation service that gives small-to-medium businesses realistic estimates of their value and comparisons with regional and national industry averages to help SMB owners better understand and grow their businesses.

Built on Purch’s already robust community of 5.7 million SMB members, Business.com relaunched in April as a content and commerce marketplace that connects industry-specific communities of small business owners with the experts who can help them grow their businesses. The Business.com Report Card, developed in part with online business valuation leader BizEquity, is the latest tool in the company’s growing SMB portfolio that gives small business owners access to vital business development services that were previously unavailable to them.

“Business.com continues to revolutionize the small business publishing model,” said Greg Mason, CEO of Purch. “This new SMB valuation tool fills a gap in the market by creating a ‘Zillow-like’ service for small businesses that helps SMB owners better understand their business’ value and gain clearer insight into their competitive standing.”

In addition to giving SMBs big-business insights through the key valuation metrics of asset, equity, enterprise, and liquidation, in the coming months, Business.com will allow SMBs to: Buy, sell or advertise their business; Manage local listings; Monitor reviews, social sites, and keyword/SEO performance; And compare business services ranking in relevant industries to what competitors are using.

The Business.com Report Card will be available for use across all the industries served by Business.com, including restaurants/hospitality, construction/general contracting, retail, healthcare, manufacturing, real estate, agriculture, travel, and financial services.

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By Lisa Lacy

Last month, Facebook announced additional metrics to give advertisers more insight into consumer behavior, including how many visitors come to their websites after clicking on ads and whether those individuals are new or returning visitors…

And as the balance of power between Facebook and advertisers shifts more in favor of the latter, here are the four demands marketers should make in order to glean as much insight as possible:

More Third Party Verification

According to Mike Kisseberth, chief revenue officer at digital publishing and marketplace platform Purch, the key phrase is third party verification. In other words, it’s not that these new metrics aren’t interesting measures marketers will like, but these marketers are still stuck having to simply trust Facebook. Third party verification, on the other hand, would enable marketers to take the data more seriously.

“Third party verification is important because it allows you to trust the numbers there,” Kisseberth said. “As marketers, the responsibility is ultimately on you to know if [ad dollars] are contributing to the revenue of the business…I think there’s a balance point – third party verification is something marketers want, but they also…[need] to figure out if the money they’re spending is actually contributing to sales. You have a third party measuring whether it’s viewable, but did it actually drive performance at a level that is justified given the spend?”

Read the full article here: http://www.thedrum.com/news/2017/07/17/here-are-the-four-metrics-every-marketer-should-demand-facebook-and-other-walled

 

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By Dan Bowens

You may have noticed it browsing online. Nearly 80,000 websites – including big names Airbnb, Facebook, Google, and Amazon – are all protesting. The digital demonstration coincides with crowds gathering at Capitol Hill in Washington, D.C.

Why? Answer: a shared outrage over new plans to roll back net neutrality rules.

Laptop Mag editor Paul Wagenseil explained net neutrality: “The idea is that every packet on the internet, every piece of data is treated equally by the internet service providers, like Time Warner/Spectrum of Comcast or whoever you have handling your home or business data connection.”

That means the net neutrality debate impacts just about everyone who uses the internet.

Read more: http://www.fox5ny.com/news/267552263-story

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A wallet was a talisman of manhood when I was growing up in the 1970s. It was the place for cash when we had it, a driver’s license when we got it, a college ID when we didn’t lose it, and the catchall for assorted photos, receipts, tickets, fortune cookie fortunes and so on.

Who carries cash around these days? Or photos or tickets even. Digital payment methods via cyber wallets are the rage today — and demand is growing globally. Yogiata Sharma, a research analyst with Allied Market Research, wrote in an email forwarded to me that the North American mobile wallets market is expected to reach $22.4 billion by 2002. The United States accounted for more than 50 percent of market revenue in 2016, she wrote.

The “notable growth” of e-commerce, more smartphones and “the rising need for quick and hassle-free transactions” are the reasons for this growth, she wrote, adding, “Given the launch of user-friendly mobile wallets such as Apple Pay, Android Pay, Capitol One Wallet and Samsung Pay that offer incentives and special discount offers, it is anticipated that in coming years, there will be a rise in penetration of mobile wallets in North America.”

Lori Fairbanks wrote “The Best Mobile Wallets of 2017″ for Top Ten Reviews, a website operated by Purch Group, a New York City-based online media content group. “Whether we stow our bulky wallets in our back pockets or our purses, we dream of being able to grab our phone and keys and have everything we need for the day,” wrote Fairbanks, the website’s domain editor. “Electronic wallets offer a solution that gets us a step closer to achieving this aspiration by consolidating many of the cards we use daily onto our phones.”

Read more: http://www.chicagotribune.com/lifestyles/style/sc-cons-0615-death-of-the-wallet-20170613-story.html

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John Potter, chief technology officer, Purch 
Most publishers are slow to adopt server-to-server connections because they don’t have the technical know-how to integrate and scale these products. But under the direction of John Potter, tech network Purch — which runs websites like Live Science and Top Ten Reviews — built its own server-side product and has sold 100 percent of its display inventory through it since November. Potter says going to server-to-server was the only way Purch could bring on enough demand partners to get the true value of its inventory. Purch has already integrated 30 demand partners into its server-side product without slowing its load times. By the end of the year, it will likely add another 10 partners, Potter says. — Ross Benes

Read more on Digiday.com: https://digiday.com/media/digiday-changemakers-media/

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