A few weeks ago, we published a blog post about how PR people can improve their working relationships with journalists…from the perspective of a journalist and editor. And that post got us thinking: Surely PR people (or communications people, as they may preferred to be called) have their own thoughts on how to improve working relationships with journalists. So we decided to ask them!

We picked up the phone and called Goodman Media, Purch’s external communications agency, and lucky for us, Goodman Media’s executive director, Amy Jaick, had time for a chat. “What’s your advice to journalists for making the most of their relationships with communications folks?” we asked Amy. Here’s what she had to say.

1. Ask for more. Journalists are now expected to share stories in many ways — not just through articles. Communications experts know this and can often provide resources, like infographics or social media strategy tips, which help journalists deliver their message in a novel way. So go ahead and ask your PR contact for more than just a source!

2. Be willing to compromise. Journalists often want to get an expert source on the phone right away to grab a quote for a story, but sometimes that’s just not possible. Communications pros appreciate it when journalists are willing to explore a client’s expertise outside of direct conversations and will gladly point journalists toward published articles that their clients have written or talks they’ve given that fit into the story being told.

3. Learn to listen. Good communications people are experts on the broad trends occurring in the industries they represent. Sometimes, when journalists contact them for assistance with a story, they may have input on those trends or news that can help make a story even more impactful. Be open to hearing what they have to say, and trust that they’re up to date on the topic you’re covering.

4. Busy? Build a relationship anyway.  Just as a journalist’s role has expanded to include tasks like social media promotion and video explainers, so too has a communications person’s job grown to include delivering clients’ social media strategies and creative assets. The hustle and bustle of these jobs can make it tempting to neglect non-urgent emails or catch-up calls, but both journalists and PR folks need to stay in touch precisely because they’re so busy.

5. Fix your mistakes. Sometimes, journalists get things wrong. If a PR contact reaches out to you after an article is published and asks for reasonable edits — fix an incorrect fact, correct the spelling of a name, put a quote in context — please take the time to consider his or her request and to fix what needs fixing.

6. Help us help you. Part of a PR person’s job is increasing the reach of articles (or other media) in which a client is mentioned as much as possible — either on social platforms or through other channels. Journalists also want to increase the reach of their articles. So why not collaborate to reach as wide of an audience as possible? Talk to your PR contact about a social media strategy for the piece you’re writing. They’ll almost certainly be interested in working together to make big things happen.

For more insights from Goodman Media, follow them on Twitter, Facebook or LinkedIn. Want to join in the conversation? Talk to Purch on Twitter


The secret to saving big bucks this holiday might be on your phone! The Krazy Coupon Lady Joanie Demer joins The Doctors to share three of her favorite apps that she says will help you save some cash.

ShopSavvy: Joanie says this app will help you never pay more for an item than you should. The app’s barcode scanning technology pulls in competitor prices. She suggests using this when you’re at a store that price-matches in order to get items for the best price.

Watch the full segment from The Doctors here!


New York, NY, Nov. 1, 2017 – Tom’s Guide has revealed the winners of its first annual Innovation Awards, which recognizes those products that truly pushed technology forward in 2017, making life easier and more fun for consumers.

The award winners were selected by the Tom’s Guide editorial team through hands-on testing and in-depth research in 14 categories, including phones, TVs, smart home technology, gaming and augmented reality. The feature also includes behind-the-scenes information on how these innovations were forged.

“Our Innovation Awards is a chance to shine a light on those products that stood above the rest in 2017,” said Mark Spoonauer, editor in chief of Tom’s Guide. “From a gaming console that redefined the category to a drone you can control with your hand, our selections are true breakthroughs.”

These are the 2017 Innovation Award Winners:

TV – LG Signature OLED TV W

Augmented Reality – Star Wars: Jedi Challenges

Kids – Lego Boost

Graphics – Nvidia Max-Q

Design – Samsung Galaxy S8

Drone – DJI Spark

Game – Hellblade: Senua’s Sacrifice

Entertainment – Nvidia Shield

CPU – AMD Threadripper

Tablet – reMarkable Tablet

Peripheral – Razer Kiyo

Smart Home – Amazon Alexa and Echo

Game Console - Nintendo Switch

Best Overall - iPhone X

To learn about the Innovation Award Winners, visit Tom’s Guide.


About Tom’s Guide

Reaching more than 30 million people per month, Tom’s Guide helps consumers make better buying decisions on everything from smartphones and TVs to antivirus software and smart home gadgets, testing hundreds of products and evaluating the brands that make them. We also provide helpful tips and advice so that you can get the most out of your products and accomplish your goals.

About Purch

Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce and customer. By combining in-depth product reviews, comparisons and services with industry-leading publisher technology, Purch creates a seamless connection between intent-based buyers and sellers. The company generates more than $1 billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Top Ten Reviews, ShopSavvy and Business.com. With more than 1,200 product categories, Purch is the No. 1 source for buying advice for more than 100 million people each month.


by Emma Munbodh

It’s the sale of the year – or so the high street claims – but Marks & Spencer has basically announced it’s bowed out of Black Friday for good.

The annual clear-out, led by mammoth chains Argos, Amazon and Currys PC World, saw firms rack up millions of pounds in sales last year – at its peak Currys took in five orders a second, while Argos reported 18 transactions a second.

And this year consumer appetite is set to hit another record with Brits expected to splurge a mammoth £4.5 billion over the 24 hour event, according to price comparison site Finder. That’s compared to £2 billion last year.

But Marks & Spencer has said it won’t be buying into the retail bonanza.

In a conference speech, M&S chief executive Steve Rowe recently said the chain would not be participating in Black Friday for the second year running, claiming it merely “sucks sales forward”.

He said: “We didn’t do it last year either. When we did do it, we found it sucked sales forward. Customers are more interested in different types of technology, like TVs, which we don’t sell.”

Black Friday has traditionally been about shoppers cashing in on cheap technology – in 2014 it was carnage at Asda over its limited time only cheap TVs.

In fact, a One Poll survey by Purch this month found 41% of people planning to shop this Black Friday will be investing in video games, tablets and TVs, which could shed some light on M&S’s decision to pull-out.

Read the rest of this article on The Mirror.


Just before the holiday shopping rush began this weekend, Purch’s ShopSavvy launched a new set of updates on its app and website that gave us all — both Purchers and deal-loving shoppers everywhere — a reason to celebrate. The new features make ShopSavvy even easier to use and help deliver more product and pricing information to folks who want to buy the best stuff at the best prices. But ShopSavvy’s dramatic makeover was missing one crucial thing: A before photo.

To paint a better picture of the brand’s transformation, we called Rylan Barnes, Purch’s VP of software engineering for mobile and emerging platforms. Rylan, who’s based out of Dallas, is one of the original founders of ShopSavvy, so he knows every detail about the site’s evolution — and some of those details might just surprise you.

Can you give us the slightly abbreviated version of ShopSavvy’s origin story? 

It all started back in 2002. I was trying to find a better way to help college students buy and sell their textbooks, mostly because I was fed up with how expensive textbook were. So the first version of ShopSavvy was actually just a price comparison search engine for college textbooks, where users could also buy and sell directly with each other.

A few years later, in 2008, when smartphones were starting to be opened up to developers, I expanded the idea into all categories (not just textbooks), and I morphed it into a mobile app with a barcode-scanning feature. It was just a simple scanner with a few extra features that let you save things for later. Then we raised an investment — which included capital from Facebook co-founder Eduardo Saverin — and opened an office in San Francisco, so we could take this early momentum to the next level.

The original use case for the app was something summed up in our old motto, which was, “From pocket to prices in 10 seconds.” The idea was that you could get a complete, comprehensive answer about a product’s price really fast. And while the app was really good at that, that’s all it did. We even used to call it the non-shopper’s shopping tool, because it let you get in and out of a store quickly, with no fuss. But once we started building out a team, we decided to take things to the next level, so we aimed to bring in features around discoverability and frequency of use.

We built a custom web crawler that went through the websites of all major retailers and aggregated whatever they were promoting so that we could then surface it inside our app. And unlike RetailMeNot, where there are a lot of deals but you can’t actually do any shopping, we built something where a user could do both.

Is this the part of the story where ShopSavvy becomes part of Purch?

Purch acquired ShopSavvy at the end of 2015, and we were very excited about what Purch and ShopSavvy could do together.  With Purch’s editorial content and ShopSavvy’s product database we could build the perfect intersection of content and commerce.

 ShopSavvy has always been about saving users money, but the original context was limited to just helping users in the aisle of the store. Now we can help users before they go to the store. And we also now help our users find the best price and the best pick.

This latest update to the app/site seems to be a big step forward. What new features are you most excited about?

We’ve taken the app’s features around discoverability to the next level. First, we surfaced best picks from TopTenReviews and soon we’ll show best picks from all Purch sites. We make it very easy to jump to exactly what you’re looking for as quickly as possible. We’re also now creating original content for the first time ever. In the past, we were only an aggregator of others’ content. Throughout next year you’ll see more features around personalization and targeting, such as location-based triggers and price alerts.

You can find out more about ShopSavvy’s latest update in this release. Or, better yet, download the app and check out the new features first hand! For more from Rylan Barnes, follow him on Twitter.


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