NEW YORKSept. 6, 2018 /PRNewswire/ — The digital publisher and marketplace platform Purch today completed the sale of its U.S.-based Business-to-Consumer business unit and all associated brands and services to Future US, Inc., a subsidiary of the publicly traded UK-based media company, Future Publishing Ltd. The sale includes the Purch brand, its consumer brand portfolio, including Tom’s Guide, Tom’s Hardware, TopTenReviews, ShopSavvy, Live Science, and Space.com, as well as Purch’s yield optimization platform, RAMP and its associated licensing business. The remaining SMB portfolio will move forward as Business.com, an interactive marketplace platform that provides millions of small and medium business owners with the tools, services, and expert advice they need to help them grow their business.

Former Purch President and COO Doug Llewellyn has been named CEO of Business.com, while former Purch CEO Greg Mason will remain an advisor to the company’s board.

Ralph Terkowitz of ABS Capital Partners, representing the board, said, “We appreciate Greg’s stewardship of the Purch business and leadership enabling this sale of the consumer assets of Purch to Future Publishing, Ltd.  We wish him all the best in his future endeavors.  We look forward to working closely with Doug Llewellyn as the CEO of Business.com. Doug had the vision to identify and acquire businesses complementary to Purch to create Business.com and is the ideal person to lead this business to future successes.”

Llewellyn has been leading the development of Business.com for over a year at Purch. The B2B company has grown considerably from its acquisition of BuyerZone in 2014 and the Business.com brand in 2016. It now has the opportunity to expand its service-oriented digital platform with new content, tools, services, and advice to its millions of small business members.

“We see Business.com as one of the most valuable business destinations on the Internet, the go-to resource for the almost 28 million SMBs in the United States, who arguably form the largest and most important part of the U.S. economy,” Llewellyn says. “Increasingly, business owners, executives, suppliers, and entrepreneurs are coming to the Business.com brands to engage with our community of experts and to leverage our SMB-focused buying tools.”

Llewellyn and his team continue to focus on expanding the marketplace of small business owners through multiple channels – an extensive portfolio of targeted business publishers, targeted online marketing, and the growth of their own premium website brands. “In today’s ever-changing world, we can’t rely on any one channel or platform for our success. The ability to attract and serve business owners through various means has allowed us to grow a large and profitable business, while making sure we aren’t beholden to any one channel,” says Llewellyn.

The new Business.com brand includes:

  • Business.com, since being acquired in 2016, is the trusted resource for the information, products and services small business owners need to run and grow their businesses, with an industry focus on restaurants/hospitality, construction/general contracting, retail, healthcare, manufacturing, real estate, agriculture, travel, and financial services.
  • BuyerZone, acquired in 2014, is a service of Business.com that connects educated buyers looking to save time and money on their important business purchases with select sellers at the time they are ready to do business.
  • Business News Daily, founded in 2010, is a news and information resource to help entrepreneurs build their businesses and make smart decisions about products, services and ideas.

Prior to Purch, Llewellyn was Vice President, Corporate and Business Development and Digital Media Sales for the leading online SMB community platform Manta Media, where he led partnership strategy, outreach, and digital advertising sales. That followed 12 years with CBS Interactive/CNET Networks where he held such leadership roles as Vice President and GM of the B2B portfolio of properties that includes ZDNet, TechRepublic, and SmartPlanet.

To learn more about Business.com and its owned and operated sites, please visit www.business.com.

About Business.com

Business.com is a community of small business owners and entrepreneurs who come together to launch, build and grow their businesses by sharing ideas, asking questions and offering great advice. Business.com features news, B2B product reviews, and how-to articles, as well as tools and services focused specifically on the needs of small business owners.

SOURCE Business.com

Related Links

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App update makes it easier to save money, just in time for the back-to-school shopping season.

NEW YORKAug. 9, 2018 /PRNewswire/ – ShopSavvy, already one of the world’s most popular shopping apps, added a new price-match feature this week and expanded its price-comparison capabilities, making it easier than ever for back-to-school shoppers to save money when using the app.

The updates to the ShopSavvy app allow users to quickly and easily take advantage of price matching — a widely available, but underutilized, money-saving policy offered by many big-box retailers. ShopSavvy users can now instantly compare prices between stores and see the price-matching policies of some of their favorite retailers, including Target, Walmart and Best Buy.

“We heard from ShopSavvy users that redeeming a price-match offer in-store was incredibly complex and frustrating,” said Sean Gartland, director of user experience at Purch, publisher of ShopSavvy. “With all the different store policies, knowledge gap of store associates and pressure to not hold up the line at the register, many shoppers weren’t taking advantage of this great way to save money.”

ShopSavvy is solving this problem by simplifying and automating the in-store price-matching process for shoppers. To use the new feature, users can turn on location services for ShopSavvy, and then scan or search for products with the app when shopping at certain retailers. The app will identify whether a particular retailer offers price matching and if a product that was searched for or scanned with the app is available at another retailer for less. If the product is available for less somewhere else, shoppers simply show the app to a sales associate and have the lowest price matched instantly.

“We think that by notifying people that there’s an opportunity to price-match an item and then providing them with simple instructions on how to redeem the offer at checkout, we’ve taken a step in the right direction toward helping people save even more,” Gartland said.

The new price-matching feature is just one of several exciting new updates to the app. ShopSavvy expanded its capabilities last year, just in time for the holiday shopping season, to recommend top products in 450+ categories, and included a discovery section for consumers to browse and get new ideas for gifts, shopping trends and exclusive deals.

ShopSavvy is continually evolving to include more product categories, as well as personalized recommendations based on users’ browsing and buying patterns. The app’s new features and tools focus on improving the online-to-in-store experience and helping shoppers buy better. The ShopSavvy app is available to download on iOS and Android.

To learn more about Purch and its owned-and-operated brands, please visit www.purch.com.

Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce and customer. By combining in-depth product reviews, comparisons and services with industry-leading publisher technology, Purch creates a seamless connection between intent-based buyers and sellers. The company generates more than $1 billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Top Ten Reviews, ShopSavvy and Business.com. With more than 1,200 product categories, Purch is the No. 1 source for buying advice for more than 100 million people each month.

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Business-to-Business Division to Pursue SMB Market Opportunity with Business.com.

NEW YORK, July 18, 2018  Purch, a digital publisher and marketplace platform, announced today the agreement to sell its U.S.-based Business-to-Consumer (B2C) business unit and all associated brands and services to Future US, Inc., a subsidiary of the publicly traded UK-based media company, Future Publishing Ltd. The sale includes the Purch brand along with the full portfolio of consumer brands, including Tom’s Guide, Tom’s Hardware, TopTenReviews, ShopSavvy, Live Science, and Space.com. The sale also includes Purch’s innovative yield optimization platform, RAMP, and its associated licensing business. The existing Business-to-Business (B2B) unit will move forward as Business.com, renamed after the B2B business’ marquee brand.

“As CEO, it’s been a thrilling and rewarding experience to help guide the development of Purch as a leading marketplace-centered publisher. Our focus on content and commerce and the development of proprietary monetization technology enabled us to build a diversified and profitable business, while avoiding the challenges of ad-dependent publishing models. We are joining forces with a like-minded publisher with strong complementary assets. Future’s acquisition of the B2C business unit is an opportunity to grow Purch more rapidly and to realize its full potential,” said Greg Mason, Purch CEO.

“The acquisition of Purch’s consumer division, with its leading titles, such as Tom’s Hardware, Tom’s Guide and Space.com, gives us market-leading authority in the US, helping us deliver on our mission to be a global platform for specialist publishing. I’ve been impressed by the strength of Purch’s technology platforms and the expertise of its people. Together, we will build a combined organization that has scale and growth opportunities ahead. The two businesses share similar cultures – we both share our audiences’ passion, we’re data-driven, ambitious and both have an innovation-led mindset. I look forward to welcoming our new Purch teams on board at Future,” added Future CEO Zillah Byng-Thorne.

The sale is expected to close in August.

The remaining B2B business unit, now named Business.com, will continue to focus on developing its unique marketplace-centered business model serving the small- to medium-business (SMB) community. Already a large and profitable business, Business.com and its portfolio of related brands now have the opportunity to further expand the content and services they offer to small business owners, arguably the largest and most important segment of the U.S. economy.

The B2B business has grown considerably from when Purch acquired BuyerZone in 2014, followed by the Business.com brand in 2016. Its service-oriented digital platform provides SMBs with the advice and tools they need to grow their businesses to the next level, and the company has plans to significantly expand the services it brings to its millions of members.

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Media Contact:

For more information, please contact Régine Labossière at Goodman Media International, rlabossiere@goodmanmedia.com, 212-576-2700.

About Future:

Future plc is an international media group and leading digital publisher, listed on the London Stock Exchange (symbol: FUTR). The Group operates two separately managed brand-led divisions: Media and Magazine. The Group has a reach of 100m+ globally, including 62m online users and 63m social media reach.

The Magazine division is brand-led. It has over 100 market-leading publications, with 10 key titles.

The Media division focuses on being at the forefront of digital innovation, in particular, the high growth technology and games markets, with three complementary revenue streams: eCommerce, events and digital advertising. It has a number of leading brands including TechRadar, PC Gamer, What Hi-Fi?, Louder, The Photography Show, Generate, The Homebuilding and Renovating Show and the Music Week Awards.

About Purch

Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce and customer. By combining in-depth product reviews, comparisons and services with industry-leading publisher technology, Purch creates a seamless connection between intent-based buyers and sellers. The company generates more than $1 billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Tom’s Hardware, Top Ten Reviews, ShopSavvy and Business.com. With more than 1,200 product categories, Purch is the #1 source for buying advice for more than 100 million people each month. To learn more about Purch and its owned-and-operated sites, please visit www.purch.com.

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